https://www.kellylack.com/work daily 1.0 2022-08-05 https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/9aa75341-5ed6-459f-b8f3-cf69f736a4b6/IMG_3149+%281%29.gif Work Williams Sonoma Home x Gray Malin https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/b7e4de27-83d9-4110-b2a3-7796753c4efc/Wine+2.jpg Work GreenRow Sustainable Gift Wrap https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/19b87141-6fc3-4a2b-be70-7c37854d550f/Tablescape+23.jpg Work GreenRow Sustainable Holiday Table https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/d80b8614-1d32-4c49-bc67-41d1cf5e215e/FentyxSavageHalloween.jpeg Work Fenty Beauty x Savage Halloween Edit https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/0bd5b78c-a3c0-4725-bbb4-ef2757a4243e/Get-The-Look_DT_Malibu_Bae_2500x.progressive.jpg Work Fenty Beauty x Savage Halloween Edit https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/71206424-c6ab-4106-9321-9f4d6ab9af5c/FentyxSavageHalloween2.jpeg Work Fenty Beauty x Savage https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/c3c02551-4241-45e5-be8c-f08d74c8f9fb/FullSizeRender.jpeg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/a6c54095-2dba-41d0-9860-7d52d93b420c/ComeSmellMe.gif Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/637a055c-89a8-4913-a13d-a7791002fc49/DudetteHearing.jpeg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/d22ea12f-001c-427d-8f3b-0021f6ef16a1/323A4174.jpeg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/e6824b08-6067-466c-9115-3d32e31890ff/071122_FENTY_BEAUTY_MBP_1159_GIF_001_9x16+%281%29.jpeg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/7ef1ccc0-6003-4abe-9f22-38b7e7ea5c46/Zappos_CluelessCrocs_KeyVisuals_Group_Head-To-Toe_Vertical.jpg Work ZAPPOS x CROCS CLUELESS COLLECTION. To tap into the cultural relevance of the original Clueless movie with its highly topical ’90s trend aesthetic and develop a Zellenial playbook for new collection launches, we partnered with Crocs on a Clueless capsule. It sold through in three days, drove a 437% YoY 'Add To Cart' increase for Crocs styles across all categories, and garnered 6.3 billion impressions. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/1659650391224-18YIDYX676IB1I7WXRQS/Zappos_Bigfoot_Bae_Brooks.jpg Work GO OUTSIDE AND PLAY CAMPAIGN. Our spring ‘22 outdoor campaign concept delivered a crisp visual narrative to Zappos’ existing performance, outdoor, and casual customer, while attention-grabbing new outdoor enthusiasts across offsite channels. Think feel-good takes on virtual reality rife with cheeky social-media references, a cast of characters including Bigfoot Bae (the internet’s favorite sasquatch), and forays into new digital territories across digital partnerships and livestream shopping. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/fd12a2dc-7b8e-4366-8088-2e98ca103565/Zappos_Dopamine_Dressing_Campaign.gif Work DOPAMINE DRESSING CAMPAIGN. In a uniquely Zappos take on spring style, the Zappos Creative Studio produced an immersive Dopamine Dressing Shop fueled by trend editorials, shopping guides, and hero pieces from our top brands—increasing site visitors during the campaign period by 134%. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/5502060c-8860-4157-8104-4aff78a2c40d/Zappos_The_Find.jpg Work THE FIND. I concepted and launched The Find for Zappos, a regularly updated hub for trend-focused women’s seasonal shopping, collabs and exclusives, and evergreen, traffic-driving content. It prominently features the best new brands and product, contextualized in trends, stories, and easy-to-shop components. Design and functionality is dynamic, editorially driven (a white space for Zappos), and a place to innovate on new modules, UX, UI & animation, pushing forward Zappos’ storyselling abilities. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/4f136dc4-e3e6-4202-bae9-90e43c2f1de2/Zappos_Livestream_BobsDanceShop.gif Work TIKTOK LIVESTREAM SHOPPING. Concepted 90-minute livestream shows as part of the alpha of TikTok’s immersive new livestream shopping experience. Cadence was biweekly then monthly. First brand in the Amazon portfolio to test live shopping. Streams averaging 3.9M impressions, 97k live views, 5-6k product clicks. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/7cee8f34-fdc8-4608-b55a-b14513508740/SamSidneyBillabong_768x960.png Work REIMAGINED CONTENT CREATOR PROGRAM. As part of my mandate to redefine Zappos' brand vision and translate it to our consumer-facing channels, we reimagined and weirded up our content creator programs, expanding them from on-the-nose fashion influencers to an array of artists, illustrators, animators, makers, musicians, animals (see: Boobie Billie), and even a bigfoot. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/2783f626-b94e-444f-866e-15cc56ad4f1c/ZapposPrintLab_BeachRiot.jpg Work ZAPPOS PRINT LAB. Earlier this year, Zappos Creative Studio kicked off Zappos Print Lab—an exclusive collaboration series of printed feel-good fashion that merges the Visual Optimism macro trend forecasted for 2022 and beyond with Zappos’ core mission to deliver happiness. Starting with Beach Riot, Zappos Print Lab showcases partnerships with top brands across apparel + footwear, including Crocs, to delight our current customer and reach new audiences. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/4738af37-3f25-4367-8a4b-f3ea51fdea3b/Zappos_EverybodyOutside_IkesBirdingHikes.jpg Work EVERY BODY OUTSIDE CAMPAIGN. For Zappos’ summer '21 outdoor campaign, we amplified stories from leaders of underrepresented groups who prove through action that the outdoors is a space for everybody—and every body. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/89054b11-6435-496b-9096-b60f16f27f93/Zappos_Every_Body_Weekend_Amanda_Booth.jpg Work EVERYBODY WEEKEND CAMPAIGN, ZAPPOS, SPRING '21. Bolstered by trend forecasting and consumer-mindset research, we knew that at the first signs of spring, we’d collectively be emerging from the cocoon of home, though our excursions would be more spontaneous and close by. So we opened spring with a women’s style campaign centered around helping our audience seek out moments of escape, joy, and a little fun even if time and money were in short supply. Everybody Weekend was about setting that OOO. Taking a breather. Taking the afternoon off. Taking a long weekend. And finding your happy place. https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/6d37176d-02b9-4745-a501-d4f9b2d13307/Zappos_L.L.Bean_Kids.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/a1fe5bc7-0b48-4858-9f79-36325f7169f5/Zappos_Do_Good_Challenge.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/4d7deba4-eb64-4920-a89f-ccc31d81bf19/Zappos_Cozy_Shop.gif Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/b3bdd4f6-6170-4b54-a39b-be92310de13f/Zappos_Denim_Shop_Sophia_Roe.JPG Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/01648181-d134-4805-9ec7-83b7aa57c318/ALOK_02.gif Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/853e65f3-cd1c-459e-b55d-e0644849fe84/Zappos_The_ONES_Lizzo.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/a6743a11-8aa7-4802-9cf7-f0ec474b566a/Zappos_The_ONES_OOH.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/f26beb82-39f1-4e6a-a210-38fe3afec942/Zappos_The_ONES_Pop_Up.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/a0e44286-8d4a-4c86-afb9-64e240376b98/Zappos_The_ONES_Sneakers.gif Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/d647e947-0381-4adb-83ad-f0717bec128c/Spot-App-SpotDetails.png Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/0f321331-24d4-489e-ac2d-325b896dfd03/SunsetMagazineCoverAutocamp.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/99b67d2c-6dae-4f41-994d-6542a1f3d4ad/LadyFalconCoffeeClub.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/1659658057116-4XQ1WP3UDJ42CBB6UHCA/OneKingsLane_Artisanal_AllRoads.jpg Work https://images.squarespace-cdn.com/content/v1/62d8694fa621f351fa103a3a/91497d80-31d0-4824-93d8-3f327e5cecb1/LadyFalconCoffeeClub_Pop_Up.jpg Work https://www.kellylack.com/about daily 0.75 2024-07-19