Kelly A. Lack

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Kelly A. Lack

Kelly A. Lack

Fenty Beauty Gloss Bomb Oil Launch

Fenty Beauty Gloss Bomb Oil Launch

GreenRow x Nick's Cove

Williams Sonoma Home x Gray Malin

GreenRow Sustainable Gift Wrap

GreenRow Sustainable Holiday Table

Fenty Beauty x Savage Halloween Edit

Fenty Beauty x Savage Halloween Edit

Fenty Beauty x Savage

DOPAMINE DRESSING CAMPAIGN. In a uniquely Zappos take on spring style, the Zappos Creative Studio produced an immersive Dopamine Dressing Shop fueled by trend editorials, shopping guides, and hero pieces from our top brands—increasing site visitors d

GO OUTSIDE AND PLAY CAMPAIGN. Our spring ‘22 outdoor campaign concept delivered a crisp visual narrative to Zappos’ existing performance, outdoor, and casual customer, while attention-grabbing new outdoor enthusiasts across offsite channels. Think fe

ZAPPOS x CROCS CLUELESS COLLECTION. To tap into the cultural relevance of the original Clueless movie with its highly topical ’90s trend aesthetic and develop a Zellenial playbook for new collection launches, we partnered with Crocs on a Clueless cap

THE FIND. I concepted and launched The Find for Zappos, a regularly updated hub for trend-focused women’s seasonal shopping, collabs and exclusives, and evergreen, traffic-driving content. It prominently features the best new brands and product, cont

ZAPPOS PRINT LAB. Earlier this year, Zappos Creative Studio kicked off Zappos Print Lab—an exclusive collaboration series of printed feel-good fashion that merges the Visual Optimism macro trend forecasted for 2022 and beyond with Zappos’ core missio

EVERY BODY OUTSIDE CAMPAIGN. For Zappos’ summer '21 outdoor campaign, we amplified stories from leaders of underrepresented groups who prove through action that the outdoors is a space for everybody—and every body.

EVERYBODY WEEKEND CAMPAIGN, ZAPPOS, SPRING '21. Bolstered by trend forecasting and consumer-mindset research, we knew that at the first signs of spring, we’d collectively be emerging from the cocoon of home, though our excursions would be more sponta

Zappos_L.L.Bean_Kids.jpg

Fenty Beauty Gloss Bomb Oil Launch

Fenty Beauty Gloss Bomb Oil Launch

GreenRow x Nick's Cove

Williams Sonoma Home x Gray Malin

GreenRow Sustainable Gift Wrap

GreenRow Sustainable Holiday Table

Fenty Beauty x Savage Halloween Edit

Fenty Beauty x Savage Halloween Edit

Fenty Beauty x Savage

DOPAMINE DRESSING CAMPAIGN. In a uniquely Zappos take on spring style, the Zappos Creative Studio produced an immersive Dopamine Dressing Shop fueled by trend editorials, shopping guides, and hero pieces from our top brands—increasing site visitors d

GO OUTSIDE AND PLAY CAMPAIGN. Our spring ‘22 outdoor campaign concept delivered a crisp visual narrative to Zappos’ existing performance, outdoor, and casual customer, while attention-grabbing new outdoor enthusiasts across offsite channels. Think fe

ZAPPOS x CROCS CLUELESS COLLECTION. To tap into the cultural relevance of the original Clueless movie with its highly topical ’90s trend aesthetic and develop a Zellenial playbook for new collection launches, we partnered with Crocs on a Clueless cap

THE FIND. I concepted and launched The Find for Zappos, a regularly updated hub for trend-focused women’s seasonal shopping, collabs and exclusives, and evergreen, traffic-driving content. It prominently features the best new brands and product, cont

ZAPPOS PRINT LAB. Earlier this year, Zappos Creative Studio kicked off Zappos Print Lab—an exclusive collaboration series of printed feel-good fashion that merges the Visual Optimism macro trend forecasted for 2022 and beyond with Zappos’ core missio

EVERY BODY OUTSIDE CAMPAIGN. For Zappos’ summer '21 outdoor campaign, we amplified stories from leaders of underrepresented groups who prove through action that the outdoors is a space for everybody—and every body.

EVERYBODY WEEKEND CAMPAIGN, ZAPPOS, SPRING '21. Bolstered by trend forecasting and consumer-mindset research, we knew that at the first signs of spring, we’d collectively be emerging from the cocoon of home, though our excursions would be more sponta

Zappos_L.L.Bean_Kids.jpg

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